Amber Case Keynote Address at SXSW


Amber Case
Geoloqi.com
#AmberCase
  • Mobile device are larger on the inside: 
    • they have thousands of people and relationship in there. 
    • Printed out number of photos on a computer: massive stack 5 feet height, eight feet long, eight feet wide.
  • Printed out Facebook wall: Took up all the walls in a very large room
    • One other civilization did this: the Egyptians covered their walls with hieroglyphs.
    • But the Egyption stuff did this 3,000 years ago, and it’s still here.
    • But what if your Facebook account is deleted? It’s all gone in a second.
  • Your computer becomes an external brain.
    • You become an archeologist trying to search through a dig site to find the information you want, as more artifacts come in filling up the dig site. 
  • After her TED talk, got 22,000 emails.
    • We’re not just under information assault, but we get information jetlag: if we pay attention to twitter, we lose track of email. If we pay attention to email, we lose track of Facebook.
  • When the landline phone first came out, you go into rooms, have a private conversation with someone else.
    • People thought that everyone was going to go into rooms and never come out. They were concerned that society was going to break down as a result.
  • Steve Mann
    • human cyborg
    • started with 80 pounds of equipment to do augmented reality
      • location aware data
      • remove undesired brands from view in supermarket
      • replace billboards with useful data
      • do facial recognition and prompt with data about person.
    • Then it was 40 pounds, then 20, then 10. Now it’s all in a headset that does a laser projection onto his eye.
  • Mika Satomi
    • Has a vest that is a video game: you are getting a massage while the person doing it is playing a video game.
    • People want to play games more than they want to be farmers. Yet they like to play farmville. What if farmville was a videogame in which you were controlling telebots that were actually farming?
  • Haptic location: wear a belt to know where north was.
    • After weeks of wearing it, you gain a new location sense: knowing where you are, how far you are from things, where are things are from each direction.
  • Location enables invisible buttons:
    • when you get within a block of home, your lights come on.
    • when you come to a given location, you get messages.
    • when you are close to where you are going, the people you are meeting get a message.
    • automated behaviors that don’t require visual/tactile distraction.
  • Geoloqi
    • Gives you automated data when you walk up to a bus stop
    • Automatically displays the wikipedia articles near you
  • The interface disappears
    • Actions are reduced
    • queries are eliminated
  • You don’t have to ask for information.
    • You don’t have to load apps
    • Or discover new stuff
    • or remember to load a website
    • or navigate its interface
  • Layers
    • Don’t Eat That: Warns you if you are too close to an establish that receives a low rating
    • Pinball layer: tells you how many pinball machines in establishments.
  • Downsides
    • Battery Drain (most people have used location aware apps, and then had to disable them because of battery use.)
    • Lots of technical challenges: no network connectivity, lack of GPS signal, etc.
  • So the next generation: Geoloqi
    • Solves some of these core problems
    • An ecosystem where you don’t have to solve these problems
    • A turnkey geolocation solution
  • Partnering with three companies: 
    • appcelerator
    • factual: has database of sixty million datapoints
    • locaid: has access to 350M devices in their network
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