Using IT to Drive Innovation

MIT professor Erik Brynjolfsson discusses how companies can Use IT to Drive Innovation.

I like this quote about the pace of experimentation:
Amazon runs 200 experiments a day, such as trying out different algorithms for recommending products, or changing where they put the shopping cart on the screen. When they moved the shopping cart from the left to the right of the screen, there was a few tenths of a percent improvement in the rate of abandoned shopping carts. That might not seem like much, but it's meaningful with hundreds of millions of site visits, and the cost of running the experiment was trivial.
Their culture is one of "Let's put forward a hypothesis and test it". What is your company's culture?
Post a Comment